WEDDING PLANNING 
& EVENT DESIGN

Dana Carroll Co.

Weddings&Events

Weddings&Events

INQUIRIES
CLASSIc ELEGANt TIMELESs
Feeling overwhelmed with excitement, but not sure where to start? Let’s chat, I can’t wait to hear from you! Think of me as your mom’s best friend, the first person she called when you got engaged. Someone she trusts that you can trust too.

Hi, my name is Dana. I don’t just plan weddings, I believe in marriage. As a wife and mom of four adults plus one son-n-law, my family is my greatest source of fulfillment. My unique perspective as a planner-mom helps me serve you even better.

I believe you are worth celebrating and your wedding is worth remembering. Raised in the military by genuinely hospitable and creative parents, I developed a fierce work ethic with a true love for design. From start to finish utilizing unique color themes, lighting elements and elegant table setting details, we create unforgettable experiences for you, your families and your guests.
Experience

Services

Full Wedding Planning

This unique service is designed for those who prefer a full planning experience. I start by listening and getting to know you. From there, I create a custom experience to reflect your love story and unique style from concept development to grand exit. With excellence and professionalism I will guide you through vendor selections best suited for your style and vision while I also take care of the details with heartfelt attention. I take the planning pressure off with my comprehensive phase-based plan so you can enjoy the process right up to your big day!

After our initial consultation, you will be given access to your Client Planning Site which includes proprietary resources such as a planning checklist, guest tracker, budget tracker, and much more. The strategic planning phases take the guesswork out of wondering what is next and who does what. You are as involved as you hope to be but without the stress. With an approachable style and gentle reminders, we will keep everything on track with consultations as needed. You can rest knowing that our team of event pros will work together to customize your dream day. Essentially my goal is to provide you with confidence and peace while we bring your vision to life!
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Event Management

Also referred to as Month of Coordination, this level of service is designed for those who prefer to do their own planning and vendor management, but value an expert to oversee a comprehensive event day plan. After our initial consultation to discover your wedding day vision and needs, you will be given access to your Client Planning Site which includes proprietary resources such as a planning checklist, guest tracker, budget tracker and much more. The strategic planning phases take the guesswork out of wondering what to do next.

We will have two planning consultations with at least one onsite at the venue to discuss event day vision and details as well as conduct a final walkthrough. I will provide vendor recommendations for your preferred style and budget, detailed confirmation with your vendors during the wedding month, develop a comprehensive wedding day timeline, and oversee all aspects of the wedding day from start to finish. We will set up monthly checkpoints as needed for Q&A to help ensure everything is on track. Approximately six weeks out we will schedule your venue walkthrough to discuss final logistics, layout and design. Even though you have decided to do your own planning, my goal is to provide you with confidence and peace in the process.
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Event Design & Consultations

I am honored to provide event design and management for corporate events as well as special occasion celebrations. This custom service is for those who might not be certain what type of service you need whether it be a full planning experience for a special occasion event or to do your own planning with an expert to help prioritize the overall plan. I am available to help determine what you need as well as offer guidance on where to start with general planning questions, budget implications, vendor recommendations and more. We live for celebrations and can’t wait to hear about yours!
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Reviews

Reviews

Dana is the calming presence that I needed with wedding planning. Her attention to detail, ability to take charge and problem solve, as well as make everyone feel at ease is a true gift! Her heart for hospitality and passion to serve is so evident, combined with her experience and skills makes her the perfect wedding planner and event manager!
5/5
Hannah B.
“Dana is very diligent in communication with us and with all of the vendors…and has gone out of her way to assist in every single detail. Another reason we chose Dana is her wonderful personality and calming presence.”
5/5
Caitin C.
I booked Dana as my partial planner for my wedding on 10-25-20 shortly after meeting her for our tour at Ravenswood Mansion. I immediately felt like she was someone I could trust and valued her experience. I had a lot of questions and needed a lot of guidance, and Dana was awesome at guiding me through the 10 months of planning. She was always available for questions and kept me on task. She handled all of my vendor contracts and communication leading up to the wedding so I could focus on what I needed and that was a God send!! She's amazing with handling all of your vendors, even my videographer stated that our wedding was the smoothest he had worked all year! The day of was so seamless all thanks to her organization. 10/10 would recommend Dana and trust her to make your wedding day amazing.
5/5
Molly C.
“Dana helped us plan the most amazing wedding! She was very detail oriented..the day went incredibly smoothly. I appreciate Dana for letting us relax and enjoy our wedding day and for handling everything.”
5/5
Kelci S.
"I loved the detail tracker and timeline, it was super helpful. I completely trusted Dana and knew that she would handle anything that came up. After every phone call or email I always felt reassured that we were on the right track and knew which were the right steps to take next.
5/5
Kelly H.
“Dana’s knowledge of the event industry goes deep and wide, and each client she serves benefits from her vast experiences and connections. She was an incredible asset to our business in every way, leaving a wide wake of beauty, success, and happy clients behind her. I highly recommend her as an event planner and designer.”
5/5
Elizabeth C.
MIA & BURNS WEDDING

Kelci S.

“Dana helped us plan the most amazing wedding! She was very detail oriented..the day went incredibly smoothly. I appreciate Dana for letting us relax and enjoy our wedding day and for handling everything.”

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Position, Company name

Molly P.

“I immediately felt like she was someone I could trust and I valued her experience. The day was seamless all thanks to her organization.”

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Joan A.

“We loved Dana’s Christian beliefs, comforting nature, organizational skills, expertise, budgeting factors, and for treating us with respect as individuals and not just as clients.”

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Alisa S.

“Dana was kind, helpful, and full of grace. She was terrific throughout the entire process.”

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Caitlin C.

“Dana is very diligent in communication with us and with all of the vendors…and has gone out of her way to assist in every single detail. Another reason we chose Dana is her wonderful personality and calming presence.”

Name Surname

Position, Company name

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Christian M.

“From vendors to guests, she was extremely professional, accommodating, and friendly to everyone. I highly recommend her to be part of your big day!”

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Molly E.

“When my husband and I decided to plan a wedding in Tennessee from our home in Costa Rica it felt very overwhelming. As soon as I was in contact with Dana my mind was put instantly at ease. Dana knew who to talk to, where to go, and what boxes needed to be checked to plan our wedding. Our wedding day, I had no care in the world because I knew she had everything in control.  If I could marry my husband again, I wouldn’t do it without Dana’s help!”

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Hannah B.

Dana is the calming presence that I needed with wedding planning. Her attention to detail, ability to take charge and problem solve, as well as make everyone feel at ease is a true gift! Her heart for hospitality and passion to serve is so evident, combined with her experience and skills makes her the perfect wedding planner and event manager!

Name Surname

Position, Company name

Mandy S.

“Dana is an absolute pleasure to work with and the quality that I have been most impressed by over and over again is how she deeply connects with her clients because she genuinely cares.”

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Mary E.

“Without hesitation we would recommend Dana as an event planner who is a devoted expert in her specialty.”

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Elizabeth C.

“Dana’s knowledge of the event industry goes deep and wide, and each client she serves benefits from her vast experiences and connections. She was an incredible asset to our business in every way, leaving a wide wake of beauty, success, and happy clients behind her. I highly recommend her as an event planner and designer.”

Name Surname

Position, Company name

Mary E.

“Dana’s organizational skills and kind demeanor were welcomed as she assisted us in visualizing every detail for my daughter’s wedding day. Her knowledge and guidance was necessary, she listened and worked tirelessly. My daughter’s wedding day was everything we hoped for and more.”

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Amy P.

“Dana’s gift for fully embracing and loving those lucky enough to cross paths with her is a thing of beauty. In addition to a wonderful sense of style and design, she provides a true foundation of welcome and hospitality to every event and every moment she is a part of. For those who want their event to be full of warmth, joy, and love, you couldn’t do better than to add Dana to the mix.”

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As FEATURED.in

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ABOUT

Faith, family and a genuine love for people

Dana Carroll Co. is led by owner and lead designer, Dana C. McCollum. Her career experience in non-profit development combined with her foundations of faith, family and a genuine love for people, are core values of her unique approach. Married to her best friend since the 90s with four adult children, Dana hopes to inspire the next generation toward lasting love. Nothing gives her more joy than to create a wedding day experience full of beauty and connection that can be felt. We believe weddings that honor God and our people create an abiding atmosphere of goodness that every soul longs for and we live to create.

Contact

Whether you are recently engaged or have already booked your venue, we are here to bring it all together seamlessly. We provide an online client planning portal for a cohesive process which includes a planning checklist customized to your event day. Every detail is covered so nothing will be missed. Speaking of details, we obsess over them so you won’t have to!
INQUIRE

Inquire

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